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Welcome

A Digital Transformation Business

The Challenge

A specialist development partner in digital transformation wanted to raise their brand awareness and generate high-quality leads in key industries, namely Healthcare, Financial Services, and Insurance. While their awareness campaigns successfully drove significant traffic to their site, they encountered a crucial hurdle – low conversion rates. Visitors were engaging with their site but failing to take the next step toward becoming viable leads.

 

Key Issues Identified:

 

  • A 20% decline in insurance campaign traffic highlighted the need for a strategic pivot.
  • A 35.5% increase in Financial Services campaign traffic, yet visitor engagement failed to translate into meaningful conversions.
  • While CPC decreased by 23%, the quality and engagement level of leads remained suboptimal.

The Solution

Campaign Optimisation & Testing:

  • Created new creative variations to test different messaging and visual elements.
  • Refined targeting strategies to connect with higher-intent users.
  • Implemented A/B testing of ad copy and headlines to improve engagement metrics.

Retargeting Strategy for Higher Conversions:

  • Developed custom audience segmentation, identifying users who previously engaged but didn’t convert.
  • Created personalised retargeting ads, focusing on value-driven messaging to prompt action.
  • Improved landing page design by optimising layouts, simplifying navigation, and enhancing CTAs to encourage conversions.

Fine-Tuning Messaging for Engagement:

  • We refined campaign messaging, tailoring it to address user pain points and highlight solution benefits. This shift prioritised clear, actionable language that resonated across all target industries.

Industry-Specific Campaign Adjustments:

  • Adopting a nuanced approach, we customised targeting and campaign strategies for each industry – Healthcare, Financial Services, and Insurance, to reflect their unique needs and user behaviours.

 

The Results

Increased Targeted Website Traffic:

By refining our targeting approach and optimising ad creatives, we successfully drove a 35.5% increase in website traffic from high-intent users across various sectors.

Enhanced Cost Efficiency:

Through rigorous A/B testing and campaign optimisation, we achieved a 23% reduction in CPC across all campaigns.

Higher Quality Leads & Engagement:

By refining messaging and personalising retargeting efforts, we ensured that site visitors were not just clicking through but actively engaging with content.

Stronger Brand Positioning & Market Presence:

Aligning the brand’s messaging with user intent and streamlining the conversion journey, helped solidify their position as a trusted digital transformation partner.