A global hospitality firm
A global business with a large portfolio of brands in the hospitality tech sector was struggling for results across SEO and, through an aggressive M&A strategy, had inconsistency and confusion in their messaging across their many brands.
They approached us to solve these two issues for them.
We worked closely with the clients central marketing team to refocus their messaging. We conducted multiple research projects to understand the brands, competitive environment, SEO performance and also to gauge the internal goals and direction.
This involve stakeholders across the world, often with different priorities and conflicting views. Our approach is always to find the common factors, those that bring the benefits together. We spent a great deal of time with all of our individual clients within this project to create a tailored but consistent messaging structure.
We then rolled this out across the hospitality tech businesses including the UK, Europe, USA, Canada and Australia. This messaging was produced and consistently delivered through blogs, website restructures, emails and other channels to provide engagement with the content, deliver a consistent tone of voice, drive SEO performance and align internal stakeholders.
The client has been delighted with this work and we continue to work with them as part of a long term relationship to help them to deliver effective communications. SEO and Social Media metrics continue to improve and our partnership expands to new brands and territories every quarter.