Welcome
A UK based fintech start-up
The Challenge
An entrepreneur approached us with a compelling concept; to build a financial comparison site in an industry that was ripe for disruption. We couldn’t say no. But this was just a concept. It needed research to establish the need, a brand, a website, a product, promotion, investment and more.
The Solution
We worked closely as partners with our client. We started with a market survey which we designed to establish if there was indeed a requirement for the product and if so, to understand what the consumer’s needs and feeling were in detail. Thankfully, this showcased a positive need.
From here we built a brand including the logo, colour scheme, tone, messaging, values and full guidelines document. We then went on to design and build a website and to design the UX for the comparison product.
Whilst we produced these destinations we also developed the social media profiles, advertising accounts and SEO foundations.
Simultaneously we supported the client with a range of other strategic services such as business and financial planning, investor pack development, presenting to investors, designing event materials and speaking at events and much more.
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The Results
Investment was received and once the product was built, we launched the marketing and delivered performance 4 times above target. SEO performance is growing fast and the brand has been very well received. We are delighted to have been partnering with this start-up for a long time now and look forward to supporting them in many more years of success.