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Welcome

A Fintech Service Provider

The Challenge

When a leading Fintech Service Provider approached us at SK, they were struggling to gain visibility in a competitive digital marketplace. Despite having a robust platform, their rankings for high-value keywords were low, and competitors were consistently outperforming them.

 

Key Issues Identified:

  • Lack of rankings for high-intent keywords.
  • A domain authority score that lagged behind competitors.
  • Multiple technical SEO issues, including poor mobile optimisation and internal redirects.
  • Minimal authoritative backlinks, limiting their credibility with search engines.

 

The Solution

Keyword Optimisation and Content Strategy:

  • Enhanced relevancy by increasing keyword density.
  • Updated title tags, meta descriptions, and CTAs to improve click-through rates.
  • Developed content tailored to user intent, improving overall engagement.

Technical SEO and On-Page Improvements:

  • Streamlined heading structures to improve crawlability and user experience.
  • Fixed internal redirects and removed broken URLs, boosting page load speed.
  • Optimised the site for mobile devices to ensure a seamless browsing experience for all users

Link Building and Domain Authority:

  • Built over 40 high-quality backlinks from authoritative websites in finance, legal, and business niches.
  • Monitored online brand mentions to ensure proper link attribution.

Content Marketing and User Engagement:

  • Created in-depth blog posts optimised for targeted long-tail keywords.
  • Developed interactive tools like salary calculators and tax estimators, increasing time spent on the site.
  • Improved content readability, ensuring higher engagement rates.

 

The Results

Our strategy delivered outstanding results, with measurable improvements across key performance metrics:

 

  • 22,000 clicks in just 28 days, marking a significant traffic spike.
  • 28,000 organic visitors in a single month, setting a benchmark for sustained growth.
  • Key search terms saw rankings skyrocket by 26 positions, moving from rank 58 to 32.
  • Secured 40 authoritative backlinks, bolstering domain authority and search engine credibility.
  • SEO visibility climbed sharply to 55.7%, establishing the brand as an industry leader in their niche.
  • Higher user engagement was achieved, with visitors spending more time on the site, even during typically slow seasons