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Blog

Our insights into the current and future trends of the marketing industry
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Insights

Combating Greenwashing: Tips for Authentic Communication About Your Sustainability

Green consumer growth signals a shift towards more environmentally conscious purchasing decisions and highlights the pitfalls of greenwashing fatigue, where claims are often viewed with skepticism. So, how can your business avoid falling into the greenwashing trap and communicate your sustainability efforts authentically?

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Insights

From Ads to Experiences: Crafting Interactive Stories with AR

Augmented Reality (AR) offers a revolutionary way to weave captivating stories into your marketing strategy across all segments.

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Insights

AI Content Creation: Friend or Foe? Exploring the Ethical Implications

AI tools can generate everything from blog posts and social media captions to product descriptions and marketing copy. However, with this exciting new technology comes a complex set of ethical considerations.

Having worked with SK for some time now, we've come to appreciate their wealth of knowledge in all areas of Marketing and overall business acumen. Grateful to partner with Simon and his group in moving our company to the next level.

Michael Iorio - Cyberstruct

We have worked with SK on several projects. Results have been strong each time, and we trust their experience to facilitate growth for our clients moving forward.

Segel Associates

SK started working with us at a critical time in our marketing team's growth and really helped to propel our digital marketing efforts forward at speed. They really understood the need to be agile and reactive and was hugely supportive with his can-do approach. I would highly recommend SK.

Lisa Broom - Fliplet

SK did a fantastic job of working with our team on a new digital marketing project. They are clearly very knowledgeable in their field of expertise and responded to our requests quickly and efficiently, while working to a very tight deadline. Iā€™d be very happy to work with SK in the future.

Helen Brock - Haremi

Positive. Professionalism, Quality, Responsiveness, Value

Natalie Jackson - Override

After a couple of false starts with other "marketing experts", SK worked with me on a far-reaching and globally disruptive new project to build a digital comparison tool in #deathtech. The level of experience and knowledge SK brought to the table in helping FuneralExperts work out its multi-channel marketing strategy has been and continues to be invaluable. I do not hesitate to recommend SK to anyone who needs quick, thorough, value add and commercially strong marketing expertise.

Jason Ghous - Funeral Experts

Superb work! The quality and turnaround times from SK are hard to beat. Highly recommended.

Mark Ellis - Aspire

Podcasts

Our CEO presents For The Love of Marketing; a marketing podcast featuring interviews with top marketing leaders to discuss the hot topics in the world of marketing today.

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S3 Ep7: Decoding Affiliate Marketing with Lee Ann Johnstone

21/11/2023

Get ready for an enlightening conversation as we explore the ever-evolving world of affiliate marketing. In this full podcast ...

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S3 Ep6: Gamification for Marketing with Betty Adamou

15/11/2023

Join me in the latest episode of For The Love of Marketing for a fascinating look at the world ...

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S3 Ep5: Unlocking AI for Explosive Growth with Rod Solar

08/11/2023

Join me in the latest episode of For The Love of Marketing for an illuminating conversation that delves deep ...

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S3 Ep 4: Unlock the Future of Communication: Chatbots for Leads with Nathan Smith

02/11/2023

Join me in the latest episode of For The Love of Marketing for an in-depth conversation on the dynamic ...

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S3 Ep 3: AI in Video Marketing with John Mouratis

26/10/2023

Join us in a deep dive into the future of marketing with our special guest, John Mouratis! ...

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S3 Ep2: Future of Affiliate Marketing with Kevin Edwards

20/10/2023

Ever wondered what Affiliate Marketing really is? In this podcast episode, we unravel the complexities and potential of this ...

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S3 Ep1: The Power of FOMO with May King Tsang

11/10/2023

Welcome back to FTLM, Season 3 is officially LIVE with a phenomenal first episode with the OG FOMO creator May ...

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S2 E14: Olly Hudson – Mastering TikTok

15/06/2023

Welcome to the ultimate TikTok masterclass! šŸŽ‰ In this captivating podcast episode, join me and renowned TikTok expert Olly Hudson ...

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S2 E13: Clair Heaviside – Brand Guidelines and Personal Branding

18/05/2023

In this episode, I am back with Clair Heaviside, Co-Founder & Creative Director of Serotonin.šŸŽ™ļø Clair shares ...

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S2 E11: Progress Oberiko – Marketing to Gen Z

04/05/2023

In this episode of “For the love of marketing podcast,” we sit down with Progress Oberiko, content creator focused ...

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S2 E10: Mucahit Mihci – Mastering Email Marketing

21/04/2023

In this episode of the For the Love of Marketing podcast, Iā€™m chatting with Mucahit Mihci, an email ...

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S2 E8: Michelle Louw – Social selling

17/03/2023

In this episode, social selling expert Michelle Louw talks about how to sell using social media. She covers different ...

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S2 E7: Lauren Erasmus – Mastering LinkedIn Selling

02/03/2023

In this episode of the “For The Love of Marketing” podcast, I chat with Lauren Erasmus, a LinkedIn Advocate ...

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S2 E9: Clair Heaviside – Brand strategy

23/02/2023

In this episode, I unlock the secrets of brand strategy with Clair Heaviside, Co-Founder & Creative Director of Serotonin. ...