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Insights

This article will explore the concept of Customer Lifetime Value (Sometimes called CLV, CLTV or LTV) and some of the key metrics that will give businesses visibility into how much each customer is worth, in order to build tailored strategies moving forward.

Insights

This article provides a closer look at the future of voice search and offers suggestions on how digital marketing strategies can take advantage of this evolution in user behaviour.

Insights

A well-developed communications strategy is essential for any organisation. It should set out clear objectives, outline the best practises for communication so that employees know how to address customers in all contexts, as well as provide guidelines for measuring its success over time.

Insights

Research by Semrush in 2021 showed that 73% of companies that spend between 10-70% of their marketing budget on content marketing were very successful.