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The future of Voice Search

This article provides a closer look at the future of voice search and offers suggestions on how digital marketing strategies can take advantage of this evolution in user behaviour.

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How to Develop a Communications Strategy

A well-developed communications strategy is essential for any organisation. It should set out clear objectives, outline the best practises for communication so that employees know how to address customers in all contexts, as well as provide guidelines for measuring its success over time.

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How to Build a Content Strategy

Research by Semrush in 2021 showed that 73% of companies that spend between 10-70% of their marketing budget on content marketing were very successful.

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The Impact of IoT on Marketing

The adoption of IoT technologies has had a profound impact on marketing in a number of ways. Considering the projected growth as mentioned above, it may be fair to say that marketing will never be the same again.

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