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How to optimise an affiliate marketing strategy

Affiliate marketing has proven to be effective for a range of brands. But if your strategy isn’t paying off, here are some steps you can take.

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The Power of User-Generated Content

Having an engaged audience that creates content for your brand is a dream, but how can businesses take advantage? This article will explain.

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Insights

The Genius of Barbie

Barbiemania hasn’t just captivated movie audiences, but marketers too. Find out how and why the film’s promotional campaign has sent branding experts wild.

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Insights

Threads: The Story So Far

This article reviews what we know about Threads so far – its key features, early growth statistics, future plans and more.

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