This article will explore the concept of Customer Lifetime Value (Sometimes called CLV, CLTV or LTV) and some of the key metrics that will give businesses visibility into how much each customer is worth, in order to build tailored strategies moving forward.
This article provides a closer look at the future of voice search and offers suggestions on how digital marketing strategies can take advantage of this evolution in user behaviour.
A well-developed communications strategy is essential for any organisation. It should set out clear objectives, outline the best practises for communication so that employees know how to address customers in all contexts, as well as provide guidelines for measuring its success over time.
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