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Insights

A well-developed communications strategy is essential for any organisation. It should set out clear objectives, outline the best practises for communication so that employees know how to address customers in all contexts, as well as provide guidelines for measuring its success over time.

Insights

Research by Semrush in 2021 showed that 73% of companies that spend between 10-70% of their marketing budget on content marketing were very successful.

Insights

The adoption of IoT technologies has had a profound impact on marketing in a number of ways. Considering the projected growth as mentioned above, it may be fair to say that marketing will never be the same again.

Insights

Conducting research is a key practice for any business, providing insights into how well the target market understands the brand and its products, and assessing the demand for new products and services.