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Insights

Many companies have a fragmented approach to marketing, focusing on specific digital platforms in isolation without considering the importance of consistent messaging across all available channels.

Insights

Millennials and Gen Zers have changed the way we market to consumers. They are the most tech-savvy generation that has existed so far, which explains why marketing to this audience requires a different approach.

Insights

Digital transformation is one of the greatest challenges – and opportunities – facing  businesses today. The traditional way of doing things has been disrupted by technology, and companies need to adapt in order to stay competitive.

Insights

Artificial Intelligence (AI) technology has been used for many years in a variety of industries, but its recent application in marketing and advertising has led to some interesting new developments.