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Insights

As long as there have been humans, there have been influencers. But what does the future look like? Let’s take a look at the 3 stages of the Influencer.

Insights

Generations Z and Alpha exemplify the profound impact that gaming has on new generations but also a transformation in how video games are perceived and integrated into culture, creating new ways of interaction. Guest Post by Álvaro Antoñanzas, Co-founder and COO at DeuSens.

Insights

Here, we take a look at the strategic use of celebrities in marketing, including the advantages and potential pitfalls.

Insights

Blockchain has the potential to redefine the traditional advertising model and provide a more direct and rewarding advertising experience for consumers and brands.