AI answering search queries Microsoft’s AI has been integrated into Bing, offering search results enriched with AI content. Bing’s AI offers a summary of the search results aggregated into a conversational reply. Whether this is particularly useful to the user intent...
Artificial intelligence (AI) is the big business buzzword of the moment. It’s also a view into the future of marketing. With the value of the technology in this business department expected to grow to 107.5 billion by 2028, marketers in companies of various sizes and...
Over the last decade, the shape of marketing departments has changed significantly. The introduction of new technologies, increased demands on businesses and shifts in customer needs and expectations have all played a part in this change. Yet the challenge of...
What is Google Bard? If you are familiar with digital tech and AI, you probably know all about Google Bard. But here’s a brief overview. Google Bard is a Large Language Model just like ChatGPT and Bing AI which provides answers to queries from users, much like a...
Affiliate marketing is a strategy that’s growing in popularity with a range of marketers. When a business has negotiated a good commission contract with its affiliates, it can provide a good return for both parties. However, if the terms aren’t as expected or the...
Word of mouth has long been a powerful sales tool for businesses. User-generated content is really just a digital-age version of a trusted review or referral. The evidence shows this type of content is just as important for growth as it is for sales. Audiences are...
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