Two powerful strategies that have the potential to propel brands to new heights are product marketing and event marketing. Individually, they offer unique advantages but when combined, they form an unstoppable force that can drive brand visibility, engagement, and...
Retail marketing is a complex and ever-evolving field that requires a carefully crafted strategy to effectively reach and engage customers. Today’s market is highly competitive, especially due to the current economic situation, which means retailers need to go above...
As the FinTech industry continues to gain momentum, the competition within the market grows stiffer. In fact, FinTech is the leading category of unicorns (companies valued at more than $1 billion). Due to these promising figures, it’s no surprise that more FinTech...
Product marketing and service marketing – two distinct paths. While they share some similarities, there are some important differences to be aware of. Understanding these differences is critical when crafting a strategy that effectively communicates a business’ value...
The healthtech industry is a highly competitive market and is forecast to be worth $1.3 trillion by 2025 (PitchBook). The demand for innovative technologies and digital solutions in healthcare has increased significantly in recent years, especially for telehealth...
Social media marketing has become a crucial aspect of any digital marketing strategy. However, it’s not just about having a presence on social platforms – it’s just as important to engage with your audience in a meaningful and authentic way. With the...
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