Guest Post by Álvaro Antoñanzas, Co-founder and COO at DeuSens Generations Z and Alpha exemplify the profound impact that gaming has on new generations. In fact, 79% of Gen Z identify themselves as “gamers.” This shift is not just technological – like the...
Having a celebrity as part of your marketing campaign can be a real game-changer for your brand. When executed successfully, a celebrity endorsement lets you leverage the fame and influence of celebrities, access built-in audiences and influence customer behaviour...
You might not have considered it before, but blockchain technology can offer unique benefits to your marketing. Along with other aspects of Web 3.0, blockchain can be a game-changer that has the potential to improve ad targeting, boost ROI, avoid ad fraud and increase...
Getting an email isn’t quite as thrilling as it used to be, with the world sending 374 billion of them every single day. For your email campaign to stand out, it must be tailored, relevant and timely to get the engagement and conversion rates that you want. By making...
We are finally waving goodbye to 2023 and looking forward to what the next year will bring. But what will 2024 mean for marketing? Here are the marketing trends that we predict will be vital to focus on next year. AI – The Big Three AI has changed marketing,...
In the vibrant and charming city of Lisbon, Portugal, WebSummit 2023 unfolded, a massive gathering of tech enthusiasts, entrepreneurs, investors, and thought leaders who converged to explore the frontiers of innovation and shape the future of technology. Lisbon...
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