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Marketing Strategy: How to Build a Brand

This article reviews the essential steps in building a brand from the ground up and communicating its identity to consumers.

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Insights

How AI is Changing Paid Search

This article reviews some of the ways in which AI is currently implemented in paid search and some possible developments for the future.

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Insights

Marketing Strategy: How to Maximise Retention

This article provides an overview of the essential marketing techniques used to enhance retention so that those loyal customers will continue their patronage for years to come, and new customers will follow suit.

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Marketing Strategy: How to Maximise Performance

This article will review the key areas to assess when determining how effective one’s marketing strategy is, from deeply understanding target markets through to measuring success.

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