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The Essential Guide to Gamification

This guide will discuss how to leverage gamification, the benefits one can expect to see, and best practises for designing a gamification plan.

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ChatGPT: What Does it Mean for the Marketing Industry?

What will the growth of ChatGPT mean for marketing? And how is Google responding to this threat? This article attempts to answer these questions, and more.

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Privacy and the Future of Marketing Data

This article will review some recent changes to privacy regulations, as well as upcoming changes and how the industry may adapt to.

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Lionel Messi Vs. Cristiano Ronaldo: Who Wins at Marketing?

In line with the never ending Messi vs. Ronaldo debate, fans had various theories as to who won the chess game; but what about the marketing game? This article will review both players' strategies and see who comes out on top.

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