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Insights

The adoption of IoT technologies has had a profound impact on marketing in a number of ways. Considering the projected growth as mentioned above, it may be fair to say that marketing will never be the same again.

Insights

Conducting research is a key practice for any business, providing insights into how well the target market understands the brand and its products, and assessing the demand for new products and services.

Insights

Many companies have a fragmented approach to marketing, focusing on specific digital platforms in isolation without considering the importance of consistent messaging across all available channels.

Insights

Millennials and Gen Zers have changed the way we market to consumers. They are the most tech-savvy generation that has existed so far, which explains why marketing to this audience requires a different approach.